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July 17, 2026, 2:41 p.m. Here’s Why Simply Good Foods (SMPL) is Struggling
Sector
Consumer Defensive
Industry
Packaged Foods
Market Cap
0.98
Volume
748,817
P/E
nan
ROE
-12.2
52W High
33.48
52W Low
10.21
Price Overview
Open
11.2
High
11.22
Low
10.88
Intraday Range
3.13%
20D Avg Volume
2,676,876
Distance From 52W High
-67.11%
Technical Levels
20 SMA
12.5
50 SMA
12.12
200 SMA
16.43
Last 7 Trading Days
Date Open High Low Close Volume % Change Gap % Range %
2026-07-22 11.2 11.22 10.88 11.01 748,817 ▼ -0.27% 1.45% 3.13%
2026-07-21 10.71 11.12 10.71 11.04 2,345,600 ▲ 1.1% -1.92% 3.83%
2026-07-20 11.02 11.29 10.74 10.92 2,786,600 ▼ -1.44% -0.54% 5.14%
2026-07-17 12.04 12.36 11.03 11.08 2,519,700 ▼ -8.2% -0.25% 12.06%
2026-07-16 12.19 12.37 11.94 12.07 2,145,000 ▲ 1.6% 2.61% 3.6%
2026-07-15 12.38 12.81 11.86 11.88 1,959,000 ▼ -3.81% 0.24% 8.01%
2026-07-14 13.12 13.2 12.28 12.35 3,214,200 ▼ nan% nan% 7.45%
Fundamentals
Business
Sector Consumer Defensive
Industry Packaged Foods
Market Cap 0.98B
Float Adj MCap 0.88B
Valuation
P/E nan
Forward P/E 6.47
P/S 0.68
P/B 0.69
PEG 1.64
Quality Metrics
ROE -12.2%
ROA 5.38%
Gross Margin 33.27%
Operating Margin 12.78%
Profit Margin -14.28%
Trading Metrics
Relative Volume 0.96
Average Volume 2.44M
Beta 0.13
Short Float 13.01%
Latest Q/Q Growth
Revenue 9.5%
Profit 67.46%
Operating Income -9.94%
EPS 66.47%
Quarterly History
Revenue Qtrs 0.36, 0.33, 0.34, 0.37
Profit Qtrs -0.05, -0.16, 0.03, -0.01
Operating Qtrs 0.03, 0.04, 0.04, 0.05
EPS Qtrs -0.58, -1.73, 0.26, -0.12